From Baby Goldfish to Rainbow Trout

If your business is a young start-up and you’re a baby fish securing your first gold coins, here are some tips to help you on the way in your transformation from baby goldfish to established rainbow trout. Get your full colours out and swimming in the rich ocean of enterprise, and enhance the irresistible flavour of what your business can offer:

Your Kingdom in the Sea of the Internet

Your website, your kingdom in the vast sea of the web, empowers you with affordable and all-inclusive control of your identity and projecting the significance of who you are and what you do. Make sure that your website is straightforward and comprehensible in layout, yet distinctive and unique in style and content. Colour schemes should incite positive feelings, and visual and linguistic content should spark viewers’ curiosity. An appealing homepage and menu titles are the aspects most likely to compel your viewers to explore your site and learn about your company.

The Blog Bubble

Creating and maintaining a blog on your website has multiple benefits. It is good for you because it keeps you involved with your business, industry, and customers on a regular basis in a way that isn’t only monetary, transaction, and service focused.  There is also no better means for motivating you to stay up-to-date and on competition with your industry than keeping a company blog. Above all, having a blog will always add an extra dimension of interest to the public as it increases the likelihood of target audiences coming across your company from related searches in the endless online world.

A Golden Aesthetic

Being conscious of the aesthetic and style you project on image-based social media platforms such as Instagram and Pinterest, will play a crucial part in attracting customers, especially if your company is yet to become established.  Jutting out from the crowd like a gem on a crown, rather than following the usual, lacklustre fashions, is the key to inspiring interest in your business. Use social media as your opportunity to cohesively and meaningfully express the beauty of your brand and take control of how potential customers perceive your business. Define your image through establishing aspects such as photography style, themes, and characteristics of colour texture – and soon customers will subconsciously begin to label your brand and your products with the connotations that you want them to.

Offering Your Unique Flavour to Hungry Customers

Customer service needs to be particularly remarkable if you’re a start-up as this is the means through which you make an impression on the people who will be emptying their pockets for your products and spreading the word of the value of what you have on the plate. Depending on what’s appropriate for your business, taking into consideration customer treats like free samples, discounts for loyalty, value packages, and a personalised service, can give more people a real taste of your worth and captivate them to consume more of your products.